Blogging for fun and profit

blogging

Why do people still do blogging?

They are so 2004 yet they persist. In many ways they are a nice alternative to a messy cms solution for publishing news about your business or relevant articles.

Blogging can take a lot of effort to continually produce and publish compelling information to post on your website, whereas a few news items can make the world of difference to a prospective customer or client. By having them visit your website you have an ideal opportunity to present yourself and your business in the best possible light, furthermore they have actively sought you out and are asking for information.

Is blogging or writing news for your site a worthwhile?

Consider two websites that are identical except one has a blog which is updated regularly and  assuming there is an equal chance of both being visited by prospective clients.

Company 1 – No blogging

The prospect finds the site and is interested in being supplied with a product or service. The website tells the prospect the product or service is available, possibly a price and of course some contact details to view or order the product or service. Not too bad, well on the way to a sale.

Company 2 – Website with updated blogging

The prospect finds the site and all the information as above, and by coincidence the pricing is the same. But there is also some blogging on Company 2’s site with some recent client feedback on articles outlining how happy clients have been with Company 2.  This blogging also has articles on how the product or service can apply to different aspects of the prospect’s own business.

Which company do you think the prospect would end up choosing?

Let’s return to the question of whether or not it is worth your time adding blogs or news to your site. This article has taken me about 15 minutes to write so far and has not been proof read yet. In that 15 minutes I have presented a reason for you to choose Front Row Media to supply you with a website and a blog and it hasn’t taken to much time out of my day.