01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Marine Services
Sierra Fleet Services
The Challenge
A clear digital presence for a marine services specialist
Sierra Fleet Services delivers fleet management, marine infrastructure, UV-SEA hull cleaning and salvage across the region. With such a broad, technical offering, the business needed a website that explained every service simply and gave clients confidence from the first visit.
Built to show the strength behind every vessel and every contract.
We planned the user journey around how clients actually search for marine services, then designed an image-led website with clear service pages, strong calls to action and fast, secure hosting backed by ongoing support.
Services Delivered
Everything under one roof
From UX planning and design through to development, hosting and SEO, we delivered a complete website solution for Sierra Fleet Services.
Websites
Design, build and grow the online presence
SEO & SEM
Get found on Google and turn searches into customers
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Sierra Fleet Services brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A website that works as hard as the fleet
Sierra Fleet Services now has a professional, easy-to-navigate website that showcases its capabilities, is optimised for search and is supported by reliable hosting and maintenance.
Fleet Management
Clear pages for vessel management and crewing.
UV-SEA Cleaning
An innovative hull cleaning service explained simply.
Salvage & Recovery
Complex marine projects shown with confidence.
Found in Search
Optimised to rank for key marine service searches.
Like What You See?
Let's create your own success story
Sierra Fleet Services is just one example of what a considered website can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
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