01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Branding & Logo Design
OzBull
The Challenge
A brand for Australia's share market
OzBull set out to become the go-to information portal for Australian equities, with research, valuation tools and market insights in one place. It needed a brand that would stand out in a crowded, fragmented market and earn investors’ trust from day one.
Services We Delivered
Branding from the ground up
We created OzBull's brand identity and logo, giving the start-up a confident mark to launch with.
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Our Solution
A bold, bullish identity
We built OzBull around the symbol every investor knows: the charging bull of a rising market, rendered in a confident red with a bold ‘OZ’ at its heart. Simple, memorable and recognisable everywhere, it’s backed by a style guide that keeps the brand consistent, from the logo to everyday use.
The Charging Bull
A universal symbol of a rising market, drawn with energy and forward momentum.
OZ at the Heart
A bold ‘OZ’ built into the bull's body ties the mark to the Australian market.
Confident Red
A single strong colour that's bold, energetic and easy to reproduce anywhere.
Built to Scale
A clean silhouette that works from website headers down to app icons and avatars.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
Like What You See?
Let's create your own success story
OzBull is just one example of the results a considered brand can deliver. If you're ready for a partner who'll do the same for your business, let's talk.
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