01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Water Treatment
Oceania Water
The Challenge
A brand for water that sustains life
Oceania Water develops a patent-pending biological wastewater treatment process for remote communities and industry, alongside equipment management and project funding for infrastructure. The company needed an identity that reflected both its engineering expertise and its belief that water has no enemies.
Water is a primary building block of life.
We built the Oceania Water brand around a single, pure water droplet and a palette of deep ocean and fresh water blues, creating an identity that feels trustworthy to governments, investors and communities alike.
Services Delivered
Brand, logo and graphics
From brand development and logo design through to graphic design, we created a complete identity for Oceania Water.
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Oceania Water brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
An identity ready for every project
Oceania Water now has a consistent brand that works across engineering documents, funding proposals and community projects, from remote packaged systems to fully reticulated cities.
Wastewater Treatment
A patent-pending process presented with clarity.
Equipment Management
Fleet and asset services with a professional face.
Project Funding
Credible materials for banks and investors.
Remote Communities
A brand that speaks to people and place.
Like What You See?
Let's create your own success story
Oceania Water is just one example of what a considered brand can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
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