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Case Study · Chartered Accountants

MNH Advisory

The Challenge

A new name built on a trusted legacy

MNH Advisory (formerly Myers & Naumburger) has served clients from its Five Dock office since 1990. When the practice transitioned to MNH Advisory Services, it needed a brand that carried that reputation forward and a website that reflected its personal, professional approach to accounting, tax and business advice.

MNH Group Chartered Accountants office in Five Dock, Sydney

A refreshed brand and professional website for a long-established Sydney accounting firm.

Brand Style Guides

One guide that keeps your brand consistent everywhere.

A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the MNH Advisory brand comes together, from the logo to everyday use.

01 · LOGO

Brand mark assets

Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.

Illustration: MNH Advisory style guide, brand mark assets
02 · SPACING

Clear space and sizing

Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.

Illustration: MNH Advisory style guide, clear space and sizing
03 · COLOUR

Colour palette

Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.

Illustration: MNH Advisory style guide, colour palette
04 · TYPOGRAPHY

Fonts and type styles

The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.

Illustration: MNH Advisory style guide, fonts and type styles
05 · IMAGERY

Photography style

The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.

Illustration: MNH Advisory style guide, photography style
06 · IN USE

Brand in action

Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.

Illustration: MNH Advisory style guide, brand in use

The Outcome

Trusted service, online

The new site brings MNH's services, industries, team profiles, news and resources together in one clear, professional home, with a client area that links to Class Super, online invoice payments and the client portal, plus learning content to help clients stay on top of their obligations.

Boats on Sydney Harbour, MNH Advisory imagery

Accounting & Tax

Clear service pages for accounting, taxation advice and superannuation.

Business Advisory

Specialist advice for health, hospitality, professional services and more.

Client Area

Quick access to Class Super, the client portal and online payments.

News & Resources

Key dates, calculators and updates to keep clients informed.

Like What You See?

Let's create your own success story

MNH Advisory is just one example of the results a considered brand and website can deliver. If you're ready for a partner who'll do the same for your business, let's talk.

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