01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Marine Logistics
MIT Sea Dragon
The Challenge
A brand and website for a frontier fleet operator
MIT Sea Dragon owns and manages a growing fleet of vessels servicing Papua New Guinea and the Pacific. The company needed a distinctive identity and a website that reflected its scale, reliability and ambition.
A brand made for the new frontiers.
We designed a striking red sea dragon mark and supporting graphics, then carried the identity into a bold website that presents the fleet, services and management capability with clarity.
Services Delivered
Brand, website and search
From the logo and graphic design through to the website, hosting and SEO, we delivered a complete brand and digital presence for MIT Sea Dragon.
Websites
Design, build and grow the online presence
SEO & SEM
Get found on Google and turn searches into customers
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the MIT Sea Dragon brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A presence as bold as the fleet
MIT Sea Dragon now has a memorable brand and a professional website that showcases its fleet, builds trust with partners and is optimised to be found in search.
Sea Dragon Mark
A bold, memorable symbol for the fleet.
Our Fleet
Vessels presented clearly with key details.
Fleet Management
Services explained for owners and partners.
Found in Search
Optimised to rank for marine logistics searches.
Like What You See?
Let's create your own success story
MIT Sea Dragon is just one example of what a considered website can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
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