01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Community Health
Mensheds Australia
The Challenge
A national identity for a growing grassroots movement
Mensheds Australia is the not-for-profit support organisation behind men’s sheds across the country, running a Resource Centre, Help Desk and network that helps communities build sustainable sheds. It needed an identity that felt as proudly Australian and down to earth as the men it serves.
Re-valuing the Aussie bloke, one shed at a time.
We built the Mensheds identity around a bold map of Australia shaped by a single sweeping line, pairing a strong green with a sturdy, no-nonsense wordmark that works on shed signage, health resources and community materials.
Services Delivered
Brand, logo and graphics
From brand development and logo design through to graphic design, we created a consistent identity for Mensheds Australia.
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Mensheds Australia brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A brand that brings men and communities together
Mensheds Australia now has an identity that local sheds, health services and sponsors recognise instantly, helping the network grow and deliver better health outcomes for men across the country.
Men’s Health
Getting more health messages to more men.
Community Connection
Engaging men with their local communities.
Skills Passed On
Technical and life skills shared across generations.
National Network
A recognisable brand for every local shed.
Like What You See?
Let's create your own success story
Mensheds Australia is just one example of what a considered brand can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
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