01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Surf & Apparel
Mammoth Surf Co.
The Challenge
A start-up brand made for the water
Mammoth Surf Co. is an Australian start-up surfboard and surf apparel company based in Byron Bay. They came to Front Row Media looking for an exciting new brand to match their passion for surfing — one that was fresh, unmistakable and easy to roll out across every product range, from boards to apparel.
A surf brand has to earn its place in the lineup — on the board, on the beach and on the shelf.
Mammoth Surf Co. was built to stand out. A bold, flexible identity gives this Byron Bay start-up a brand that's instantly recognisable and simple to apply across every product range.
Services Delivered
A brand built from the ground up
From research through to logo and graphic design, we built a brand identity ready to launch Mammoth Surf Co.'s boards and apparel.
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Mammoth Surf Co. brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
Ready for every product range
The new identity gives Mammoth Surf Co. a brand that works as hard on a surfboard as it does on a tee, a label or a social post — fresh, unmistakable and simple to apply consistently as the range grows.
Surfboards
A mark designed to sit cleanly on deck, rail and fin.
Apparel
Graphics that carry the brand across tees, hoodies and boardshorts.
Packaging & Labels
A consistent look for swing tags, labels and packaging.
Digital & Social
An identity that translates to web, social and advertising.
Like What You See?
Let's create your own success story
Mammoth Surf Co. is just one example of the results a considered brand can deliver. If you're ready for a partner who'll do the same for your business, let's talk.
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