01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Building Maintenance
Mainline Services
The Challenge
Building maintenance, from the top down
Mainline Services is an Australian-owned building maintenance specialist with 40 years of experience, delivering facade and window cleaning, building repairs and height safety and access systems using rope access. They needed a brand and website that matched the scale of their clients and made it simple to request a quote.
High-rise maintenance is only as good as the safety and skill of the team on the ropes.
Mainline Services brings both, with licensed trades, certified height safety systems and a single point of contact for clients like Dexus, Multiplex, JLL and Crown Group.
Services Delivered
Everything under one roof
From strategy and branding to development and support, we delivered end-to-end digital solutions for Mainline Services.
Websites
Design, build and grow the online presence
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Mainline Services brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A single point of contact
The new site clearly presents Mainline's four service areas, certifications and blue-chip client list, with strong rope-access photography and a quote request on every page.
Building Repairs
External maintenance and repairs for strata and commercial high-rises.
Facade & Windows
Facade, window, gutter, graffiti and pressure cleaning.
Height Safety
Design, installation, testing and certification of access systems.
Professional Services
Height safety and building consulting for clients and contractors.
Like What You See?
Let's create your own success story
Mainline Services is just one example of the results a considered brand and website can deliver. If you're ready for a partner who'll do the same for your business, let's talk.
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