01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Brand Identity
Impacte
The Challenge
A new identity for a property advice aggregator
Impacte brings property advice under one roof, connecting investors with trusted advisers. The business needed a brand that felt established and confident from day one, and a system its partners could use consistently across every touchpoint.
A brand built to make an impact from the very first impression.
We created a bold, extended wordmark in deep navy, finished with a signature gold ‘E’ made of three stacked bars. The E doubles as a stand-alone ‘evolution’ mark, giving Impacte a flexible symbol for business cards, letterheads and digital channels.
Services Delivered
A complete brand toolkit
From research and strategy through to the logo, colour palette and stationery, we delivered a complete brand identity for Impacte.
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Impacte brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A brand that’s ready for growth
Impacte now has a clear, consistent identity, with full-colour, reversed and monochrome versions of the logo, a defined colour palette and a style guide that keeps every application on brand.
Brand Mark
A bold extended wordmark with a signature gold E.
Evolution Symbol
A stand-alone E mark for cards, socials and icons.
Colour Palette
Deep navy and gold with a clear grey scale.
Stationery Suite
Business cards, letterheads and email signatures.
Like What You See?
Let's create your own success story
Impacte is just one example of what a considered brand identity can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
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