01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Transport Refrigeration
Iceman Group
The Challenge
One national brand for 40 years of service
Iceman Group is one of the largest independent transport repair companies in Australia, servicing refrigerated and general transport fleets for more than 40 years. Founded in Brisbane in 1984 and joined by Transport Innovators in 2019, the business had grown into a national network of workshops and mobile technicians — and needed a brand and website that brought it all together under one clear, professional identity.
When a refrigerated truck breaks down, every hour off the road costs money — and product.
Iceman Group keeps fleets moving. With expert technicians on call 24/7, workshops Australia-wide and one number to reach every branch, help is never far away.
Services Delivered
Everything under one roof
From strategy and branding to development and support, we delivered end-to-end digital solutions to power Iceman Group's brand and website.
Websites
Design, build and grow the online presence
SEO & SEM
Get found on Google and turn searches into customers
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Iceman Group brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
Built for fleets on the move
The new site gives Iceman Group a single home for its services, locations, shop and customer payments — making it easy for fleet managers and drivers to find help fast, wherever they are in Australia.
24/7 Callouts
Emergency breakdown support, day or night, wherever the truck is.
Fleet Operators
Customised service packages for refrigerated and general transport fleets.
Trailer Repairs
Fully equipped Transport Innovators workshops for a complete range of trailer work.
Parts & Payments
An online shop and simple payment options for existing customers.
Like What You See?
Let's create your own success story
Iceman Group is just one example of the results a considered brand and website can deliver. If you're ready for a partner who'll do the same for your business, let's talk.
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