01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Golf Performance Coaching
HeadGame
The Challenge
A brand built for the mental side of the game
HeadGame is built around Warren Kennaugh's 25 years working with elite athletes — a Top 50 Hogan Profiler, author of "FIT: When Talent and Intelligence Just Won't Cut It", and mental performance coach to more than 1,236 professional athletes across golf and beyond. The brand needed a visual identity and website that matched that credibility: sharp, modern, and built to turn visiting golfers into coaching clients.
Most golfers spend years refining their swing and leave their mental game to chance.
HeadGame closes that gap. By turning 25 years of elite performance coaching into practical, on-demand tools, HeadGame helps golfers take control of the mental side of their game.
Services Delivered
A brand and platform built to perform
From strategy and branding to development and support, we delivered end-to-end digital solutions to power HeadGame's new brand and website.
Websites
Design, build and grow the online presence
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the HeadGame brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
Built to match world-class coaching
The new site gives HeadGame a home that matches its credibility — clear program pathways, a modern identity, and messaging built around Warren's track record coaching PGA and LPGA players, elite juniors and everyday golfers looking for an edge.
Elite & Pro Golfers
Tour-level mental performance coaching for players chasing every edge.
Amateur & Club Golfers
Practical tools to take control of the mental side of the game.
Junior Development
Building strong mental foundations early in a golfer's journey.
Coaches & Teams
Frameworks coaches can use to support the athletes they train.
Like What You See?
Let's create your own success story
HeadGame is just one example of the results a considered brand and website can deliver. If you're ready for a partner who'll do the same for your business, let's talk.
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