01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · UVC & Robotics
Germii
The Challenge
Launching a brand in UVC and robotics
Germii provides UVC disinfection and robotic cleaning technology to businesses across Australia. As a new brand entering a technical market, it needed an identity, website and marketing program that built trust quickly and generated qualified enquiries.
Making advanced hygiene technology simple to choose.
We researched the market and created the Germii brand, then built a website that guides customers through UVC handhelds and the Whiz cleaning robot, with demo requests and free trials supported by SEO, SEM and social media.
Services Delivered
Everything under one roof
From research and brand development through to the website, search and social, we delivered every part of the Germii launch.
Websites
Design, build and grow the online presence
SEO & SEM
Get found on Google and turn searches into customers
Digital Marketing
Reach, engage and grow the right audience
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Germii brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A brand built to grow
Germii launched with a consistent brand, a clear website and an always-on marketing program that brings in demo requests and builds awareness across its industries.
Brand Launch
A fresh identity for a new hygiene brand.
Demo Requests
Simple paths to book a demo or free trial.
Industry Pages
Tailored content for every sector served.
Search & Social
SEO, SEM and social media driving enquiries.
Like What You See?
Let's create your own success story
Germii is just one example of what a considered website can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
Start a project View more case studies →