01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
Case Study · Medical Supplies
Gaia Medical Supplies
The Challenge
A trusted brand for advanced infusion solutions
Gaia Medical Supplies provides IV therapy products to hospitals, clinics and healthcare professionals, from the HOSPITECH infusion flow controller to more than 70 IV solutions. The business needed a brand and website that built trust with clinicians from the first visit.
Quality care, clearly presented.
We researched the market and created the Gaia identity, then designed a calm, clinical website that explains each product simply, highlights quality and safety, and makes it easy for healthcare teams to get in touch.
Services Delivered
Brand and website, end to end
From research and brand development through to the website, hosting and SEO, we delivered a complete launch for Gaia Medical Supplies.
Websites
Design, build and grow the online presence
SEO & SEM
Get found on Google and turn searches into customers
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here is how the Gaia Medical Supplies brand comes together, from the logo to everyday use.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
The Outcome
A professional presence for healthcare buyers
Gaia Medical Supplies now has a consistent brand and a clear, search-ready website that presents its infusion products with the confidence healthcare providers expect.
Brand Identity
A caring, modern mark for a medical supplier.
Product Pages
Infusion products explained clearly and simply.
Quality & Safety
Standards and patient safety front and centre.
Found in Search
Optimised for key medical supply searches.
Like What You See?
Let's create your own success story
Gaia Medical Supplies is just one example of what a considered brand and website can deliver. If you’re ready for a partner who’ll do the same for your business, let’s talk.
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