Marketing automation can deliver you great results

Marketing Automation

Marketing automation tools and policies  to manage the user’s ability to manage are rapidly being developed. While access to product and service information and applications, is relatively advanced, marketing automation is still in the early stage of adoption. The rapid adoption of mobile devices and their management is now a key driver of marketing automation.

People are more satisfied and resourceful when they are working with their preferred applications, while the early adopters are looking for more automated solutions for their issues. The high demand for infrastructure as a service is increasing and needs to be addressed.

The term ‘marketing automation’ has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing strategies necessary for growth, including those needed to generate new leads, roll up under the banner of marketing automation. This misconception leaves many companies with sophisticated tools to automate part of their marketing, but no solution to generating new leads to nurture in the first place.

First, you need to have a website to focus marketing automation activities

You need to build into your website a way of capturing the email address of people who visit your website. If you don’t capture this information, you’ve possibly lost the opportunity to market to them forever.

The cloud price war means that implementing marketing solutions is easier than it was only a couple of years ago. Fragmentation that plagued smaller businesses has improved significantly. You may have an automated system that people can subscribe, or unsubscribe to automatically. It keeps you in front of that prospect, because you’re delivering valuable content on a regular and reliable basis.

People may even trade their email address to have access to the free reports, white-papers, articles and bogs of value. Blogs are a great way to build trust, spread your expertise and attract public relations opportunities. Blogs are also an important search engine (SEO) tool, with search engines finding you and indexing your content.

Marketing automation cost-benefit analysis

One of the great things about technology, websites and the marketing automation tools that are available, is that they allow you to market to prospects in a far more professional and consistent manner. A cost-benefit analysis based on what competition might, or might not be doing is important and should replace hearsay and emotional decisions.

Automation can also make a small business seem larger than it really is, or a small marketing budget more effective than other marketing methods. For most smaller businesses, marketing in the past consisted of dead end emails, phone calls and reliance on media ads and trade shows, to raise awareness of their presence in the marketplace. The biggest difference now is that marketing automation allows smoother marketing campaigns, allowing businesses to expand with little extra cost.

Mobility coupled with automation has allowed us to become faster at managing problems. With the price of cloud technology falling  while showing strong signs of maturity better business practices abound. In many cases, more than 60% of your customers will probably access you through their mobile device, so be ready for fast appropriate responses.