Some metrics you could be measuring
Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them with metrics dashboards can create a culture of action orientation and excellence.
- Measuring KPIs increases productivity
- Fast analytics connect and visualise critical activities
- Smart Dashboards combine multiple views of data to get richer insight
- Share information instantly
- Share critical understandings with colleagues in seconds
- Measure statistics against benchmarks
- Measure your content marketing engagement
- Update key metrics automatically
- Explore and track essential data and track Big Data.
Content marketing metrics have become critical
You have started working on a more systematic approach to creating engaging content. Well, now is the time to measure customer engagement and outcomes. Never assume your content is working. Measure things which will improve your content and content marketing. Here are some examples:
- Registration rate, who sign up from a specific page
- Measure those who upgrade from a page
- Content creation rate
- Completion rate of people who engage
- The average time spent on a single page
- Pages per session
- Bounce rates
- The number of people who exit your site after landing on a page
- Identifying and tracking high and low performing content.
Get the latest information and knowledge with a live connection to your data or receive automatic updates on schedules you define. Activity effectiveness measures need to drive the results you want and need. When people hit their metrics, they advance your organisation. It builds confidence, teamwork, and revenue.
Business is dynamic; why should metrics remain static? What made sense to measure last month, quarter or year may have become entirely irrelevant today. Many times I have found during marketing audits, a metric which no one remembers why it exists. No one knows who is using it or how it is of benefit to the company.
The same is true for many processes as well. There may have been a good reason once for a particular metric but makes no sense today. So keep reviewing, keep questioning and keep going back to the drawing board. Keep your list of chosen metrics up-to-date, so they remain relevant and useful.
Choosing metrics that actually drive action
A dashboard is only as useful as the metrics you put on it. It is tempting to track everything your software can report, but a crowded screen makes it harder to see what matters. Start with your business objectives and work backwards to the handful of measures that show whether you are moving towards them.
A good test for any metric is to ask what you would do differently if the number went up or down. If the answer is nothing, it probably does not belong on your main dashboard. Keep it in a report for reference and give the prime space to measures that prompt a decision.
- Link each metric to a specific goal, such as enquiries, sales or customer retention
- Give every metric an owner who is responsible for understanding and acting on it
- Set a target or benchmark so the team knows what good looks like
- Balance leading measures, like enquiries, with lagging measures, like revenue
Building a dashboard your team will use
The best dashboards are simple, visual and easy to read at a glance. Group related metrics together, use clear labels instead of internal jargon and show trends over time rather than single numbers. A figure on its own says very little, but a line moving steadily up or down tells a story straight away.
Think about who will be looking at the dashboard and how often. A leadership team may want a weekly summary of high-level results, while a marketing team may need daily detail on campaign performance. Creating separate views for different roles keeps each one focused and relevant.
Finally, build the habit of reviewing metrics together. A short regular meeting where the team looks at the dashboard, discusses what has changed and agrees on next steps turns data into action. Over time this rhythm helps everyone understand how their work contributes to the bigger picture.
Next time you review your business operations, don’t forget to include metrics and dashboards.
