01 · LOGO
Brand mark assets
Full-colour, reversed and monochrome versions of the logo, with guidance on which to use on light and dark backgrounds.
BRANDING
One Brand. Every Impression.
We create distinctive brand identities that bring your business together, build recognition and deliver a consistent experience wherever your customers find you.
Our Approach
A strong brand makes every other part of your marketing work harder.
Your brand is more than a logo. It is how customers recognise you, what they remember about you and why they choose you over the competition.
We start with research and strategy, then design a logo, identity and brand system that tells your story clearly and stays consistent across your website, signage, social media and print.
Brand Style Guides
One guide that keeps your brand consistent everywhere.
A brand style guide is the rulebook for your brand. It sets out exactly how your logo, colours, fonts and imagery should be used, so everyone from your team to your printer and web developer presents your business the same way, every time. Here are six key sections from the guide we created for Impacte.
02 · SPACING
Clear space and sizing
Minimum sizes and a protected clear space around the logo, so it always has room to breathe and stays legible.
03 · COLOUR
Colour palette
Primary, complementary and neutral colours with exact codes for print and screen, so every application matches.
04 · TYPOGRAPHY
Fonts and type styles
The brand typeface and its weights, with clear rules for headings and body text to keep every document looking polished.
05 · IMAGERY
Photography style
The look and feel of brand photography, from clean modern architecture to growth and community, with examples to follow.
06 · IN USE
Brand in action
Real examples like business cards, letterheads and social posts that show the brand applied consistently across every touchpoint.
Branding Services
Brand identities built to stand out.
From strategy and naming through to logos, colour palettes and style guides, we give your business a confident, cohesive brand that works everywhere it appears.
Build Your Brand- 01
Brand research & strategy
Discovery workshops, audience insights and competitor reviews that define where your brand should sit.
- 02
Logo design & rebranding
Distinctive, memorable logos for new businesses and refreshed marks for established brands.
- 03
Brand identity systems
Colour palettes, typography, imagery and graphic elements that work together across every channel.
- 04
Brand style guides
Clear guidelines so your team, suppliers and agencies apply the brand consistently.
- 05
Graphic design & collateral
Business cards, signage, brochures, social templates and more, all on brand.
Brand in Action
A complete brand, clearly documented.
For Impacte we created a style guide covering the logo, colour palette, fonts, photography and graphics, plus ready-to-use business cards, letterheads and social templates, so the brand stays consistent wherever it appears.
How We Work
Our Branding Process
A clear, collaborative process from first idea to a brand you can be proud of.
01
Discover
We learn your business, customers, competitors and goals to uncover what makes you different.
02
Define
We shape your brand strategy, positioning and personality into a clear creative direction.
03
Design
Logo concepts and identity designs, refined with you at every step until it feels right.
04
Deliver
Final files, a style guide and branded collateral ready to roll out everywhere.
Services Provided
Everything your brand needs
From research and strategy through to logo and graphic design, we build every part of your brand in-house in Sydney.
Strategy & Brand
Lay the foundation for a stronger, more distinctive brand
Let's Build Your Brand
Tell us about your business and we'll show you how a stronger brand can help it grow.
FAQs
Branding in Sydney: common questions
Brand strategy, identity and guidelines, answered.
What do your branding services include?
Research and strategy, brand development, logo design, a visual identity of colours, typography and imagery, brand guidelines, and graphic design that applies your brand across print, signage, social and your website.
Why does branding matter for a small business?
A clear, consistent brand helps customers recognise and remember you, builds trust and makes all your other marketing work harder. It is often the reason customers choose you over a competitor.
What are brand guidelines?
Brand guidelines document how your brand should look and sound, including logo versions, clear space, colours, fonts, imagery and real examples, so everyone presents your business consistently.
Do you design websites to match the brand?
Yes. Branding and websites are core services for us, so your new identity carries through to your website, social media and print without anything getting lost in translation.
Can you refresh an existing brand?
Yes. We can modernise your brand while keeping the recognition you have built, starting with research into how customers see you today.