
MEDIA RELEASE - Sydney Australia January 4th, 2010
World Charity Bank.org (WCB) announces a new internet based World Charity Lottery with the sole purpose of raising funding for charities around the world.
Lottery licence has been issued to commence trading.
On 2nd April, 2010 WCB are launching a Euro 10,000,000 first prize donation lottery with a draw date in Easter.
70 % of all profits will be donated to internationally acclaimed charities around the world. Tickets in the lottery will be available for purchase at WCBLottery.com & will cost 10 Euro each.
The World Charity Lottery business model projects to raise in excess of Euro $2,000,000,000 (2 Billion) per annum within 2 years, initially conducting 1 lottery a month for the first year, then 1 lottery a week for the second year.
The World Charity Bank has appointed a new Chairman, John J. Foley. Mr Foley is a Papal Knight of the church. The World Charity Bank has also entered in a joint venture with Australian Securities Company, a registered Australian company registered under the Australian financial services in Australia with a banking licence.
Mr. Geoffrey W. Hill the COO of WCB Lottery has 25 years experience in the gaming industry and has consulted in design and establishment of additional Lotteries, Betting Exchanges and Gambling licences in the world. His similar intellectual property (1999) has been successfully implemented by flutter.com and Betfair.com, the number one gaming site in the world.
Mr Hill has drawn enormous inspiration from Live Aid and in particular the great Sir Bob Geldof and Bono. Two shining examples of how human beings can make a difference.
The World Charity Lottery will also use music and production in the marketing of the lottery, with the appearance of some big (soon to be named stars endorsing the project and appearing in a music video)
In September 2008 WCB Lottery entrusted its intellectual property and business plans with the International Federation of the Red Cross and Red Crescent Society (IFRCRCS) Geneva Switzerland, the United Nations High Commission of Refugees (UNHCR) Geneva Switzerland and McCann Erickson Healthcare UK. WCB Lottery signed a service agreement with McCann Erickson Healthcare UK to act as the advertising agency for the donation lottery, however this service agreement is no longer in place..
WCB are actively looking for market leaders to come onboard with the project and looking for sponsorship through marketing rather than direct cash donation. For their participation they will receive acknowledgement both through the media and branding/ recognition on the official lottery web sites & advertising.
WCB Lottery is collaborating with Mr. Sean Finlay, son of the Iain Finlay’s from Beyond International Group (BIG), in the role of media producer and has commissioned Aly Cook to pen the theme song for the Lottery... "Time for a Change" . www.alycook.com
WCB Lottery and World Charity Lottery invites all Charities and Humanitarian organizations around the world to not only register and join but become involved in this much needed and worthy cause. For further information please contact Mr. Geoffrey W. Hill on +61 425255155 or by email geoffreywhill@yahoo.com